The Aureya Club

Collect the 13 cards

A private world hidden inside every order. Thirteen cards. One way in.

Each card carries a single letter. After every order, a new card is delivered to your email at no extra cost. Collect all thirteen cards to reveal a secret word, your personal key to enter the Aureya Club.

How it works

13 cards and one secret word

Each card carries a single letter. Collect all thirteen and the letters reveal a secret word your personal key to enter the Aureya Club.

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Thirteen letters. One word. The only way in.

Keep your cards safe.

The card that arrives with each order is part of your key never throw it away. Keep every card safe until you have all thirteen. Without them, the door stays closed.

Step by step

How to join, in four steps.

1

Choose your piece

Pick anything you love from the collection and place your order.

2

Find your card

Open your box, one collectible card is sealed inside every single order.

3

Keep collecting

Order again over time and gather the cards you're missing, one by one, until you reach thirteen.

4

Enter the Club

Once you hold all thirteen different letters, they spell your secret word and your key to the Club. Welcome inside!

All included — free

No membership, no fees: the Club and all its benefits come included with your orders.

A world without borders

The Aureya network.

DubaiBaliLondonIbizaMykonosSaint-TropezCannesCourchevelSt. Moritz
A spa morning before the day beginsDinner reserved for members onlyFront row at a private fashion eventA sunbed waiting at the beach clubA welcome gift on arrivalAn evening among people worth meeting
Early access

What the first inside are saying.

★★★★★

“I'd never seen a fashion brand tied to a community and exclusive benefits — a completely different concept from anything on the market today.”

Elisa P.
★★★★★

“You don't just buy a piece, you become part of something bigger.”

Chiara M.
★★★★★

“Finally a brand that creates an experience, not just sells products.”

Valentina R.
★★★★★

“When they explained the project I thought: why hadn't anyone done this before?”

Martina F.
★★★★★

“Receiving real benefits through a fashion brand is genuinely innovative.”

Giulia T.
★★★★★

“I love that there's a real community behind it.”

Sofia L.
★★★★★

“This isn't the usual loyalty programme — it feels far more exclusive.”

Federica C.
★★★★★

“A brand that blends fashion, experiences and belonging.”

Greta V.
★★★★★

“I love the idea of unlocking something over time.”

Nicole G.
★★★★★

“The Club adds enormous value to every purchase.”

Sara M.
★★★★★

“It gave me the feeling of stepping into a private club.”

Bianca M.
★★★★★

“One of the most interesting ideas I've seen in years.”

Asia M.

Your first card is one order away.

Start your collection today. The Club is waiting.

Shop the collection →